News — Principles of Marketing

Develop your Brand Story:

Who am I?

What make me standout?

Who knows it?

The 3 Cs of a Personal Brand:

1. Clarity – Give information in a focused way
2. Credibility - Deliver on the promise with consistency in performance
3. Consistency – Consistent in messaging throughout customers

Be ambiguous and reliable

Who am I? Brand Clarity

1. Services
   1. Have a clear differentiation between other agents
2. Desired Outcome
   1. Know where you want to go and be clear about it (KPIs)
3. Mission, Vision, Values
   1. Live your mission, it...